Reconnecting with Clients Post-Trade Show

Trade shows like the Canton Fair have wrapped up, and for many of us, that means sending out follow-up emails to new connections. But what happens when some of those promising leads go completely silent?

If you’re dealing with "lost" clients, don’t panic. Here are three proven strategies to rekindle communication:

1️⃣ Spark Their Memory

Send an email that reminds them who you are and how you met. Include specific details like:

• “We had a great discussion about [specific product] at the fair!”
• Attach a group photo or selfie taken at the event to make the connection more personal. This approach ensures they don’t see you as a random cold email.

2️⃣ Deliver Value

If your initial emails go unanswered, it’s time to step up your game. Share something that will grab their attention:

• Updated catalogues or price lists
• A video tour of your factory or operations
• Insights like industry trends, competitor analysis, or even a success story related to your product

Make it clear why your offering is worth their time.

3️⃣ Set a Hook

Always include a clear call-to-action (CTA) in your email to guide the conversation. Examples:

• “Do you have a specific requirement for [product]?”
• “Would you like a personalized quote or sample?” This creates an opportunity for dialogue and re-establishes engagement.

Bonus Tip: Know Your Client Tiers

Not all clients are the same. Segment your trade show contacts into four levels for tailored follow-ups:

• A-Level Clients: They’ve already discussed payment terms, samples, or delivery timelines. These clients rarely "disappear."
• B-Level Clients: Engaged in detailed discussions but may ghost due to busy schedules.
• C-Level Clients: Only business card exchanges; minimal product interest.
• D-Level Clients: Walk-ins who barely interacted.

Focus your time and energy on A and B clients for the best ROI, but don’t completely neglect the others.

Pro Move: Personalize Your Emails

Generic, one-size-fits-all messages won’t cut it. Address specific client needs, highlight unique selling points, and emphasize what differentiates you from competitors.

💡 Automation Tools for Efficiency 

Struggling with high volumes of follow-ups? Consider tools like Topease E-Search 5.0, which offers:

Automated client searches

Email marketing based on automatic workflows

AI-generated personalized content for higher response rates

For more, you can easily Reach Reliable Suppliers and Buyers and Gain Visibility into Global Trade with Topease trade intelligence platform.

How can you find global trade opportunities in a smart way?

Check out this video! https://youtu.be/3KNvoZ8bths

📢 Let’s Discuss 

How’s your post-trade show follow-up going? Do you have tips or challenges? Share your thoughts in the comments!